Founder and CEO Toni Owens recognized the need for mental training to complement physical training, particularly for athletes aged 13 to 18. The app focuses on measurable improvements like self-esteem and resilience while minimizing the workload for coaches.
Owens emphasized that mental training is essential for all young people, not just elite athletes. The app aims to support athletes across multiple sports, helping them use mental skills to boost performance and confidence. Owens believes this tool plays a critical role in preparing young athletes for success on and off the field.